The Journey of Sittingsuits - SITTINGSUITS icon

The Journey of Sittingsuits

FROM IDEA TO INNOVATION

In today's fast-paced world, it's hard to come up with a product that genuinely solves a problem while being sustainable and innovative. Sittingsuits, the brainchild ofRebecca Johansen and Vibe Johansson, is one such product that has made a significant impact in various industries by rethinking the way people experience the outdoors.

The Concept

Rebecca Johansen, CEO of Sittingsuits ApS and owner of Axelhus & Axelbar in Elsinore, Denmark, has been an experienced restaurateur for over 16 years. With 450 outdoor seatings combined, she faced the challenge of keeping her guests warm and comfortable in all types of weather. While traditional solutions like outdoor heating and blankets offered some respite, they lacked the sustainability and effectiveness that Rebecca desired.

It was during a skiing trip to France when Rebecca found the inspiration for her innovative idea. She observed how people were willing to spend hours outdoors in cold temperatures, as long as they felt cozy and warm. "If I can keep the guests at my own restaurants warm for longer, then I can increase my turnover and get the full potential out of my outdoor areas, even in the colder seasons, and on windy summer nights," she thought.

The Birth of Sittingsuits

With a clear vision in mind, Rebecca joined forces with designer Vibe Johansson to create a unique, sustainable, and comfortable solution. After testing and refining the design, the duo launched Sittingsuits in Rebecca's own restaurants in 2019.

"Sittingsuits were designed to be a more sustainable alternative to expensive outdoor heating," says Rebecca. "Not only for my own business, but something that would solve the problem across the entire industry."

The Impact

Since their inception, Sittingsuits have taken the market by storm. With their innovative design, they provide a comfortable and warm outer layer for guests in various settings, from restaurants and hotels, to cruise lines and beyond. The eco-friendly approach has also resonated with customers, reducing the need for disposable blankets and outdoor heating devices that contribute to pollution.

In an industry where customer satisfaction is paramount, Sittingsuits have been a game-changer. "Our main priority is to make outdoor experiences enjoyable for everyone," says Rebecca. "We work tirelessly to ensure that our products exceed expectations."

The Future of Sittingsuits

With their dedication to sustainability, innovation, and customer satisfaction, Rebecca and Vibe have big plans for the future of Sittingsuits. As the brand continues to grow, they aim to forge strategic partnerships, expand their reach, and continue innovating to create products that revolutionize the way people experience the outdoors.

Rebecca's journey with Sittingsuits is an inspiring example of how a simple idea, born out of personal experience, can lead to an innovative solution that benefits not just one industry but the entire world. As she puts it, "It's incredibly rewarding to see how our vision has turned into a product that genuinely makes a difference in people's lives and contributes to a more sustainable future."

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Based on interview with Rebecca Garde Johansen in April 2023

"Eating alfresco is always fun. But not always practical. Which is why i want one of these scandinavian Sittingsuits for the colder months. This is what happens when a duffel coat mates with a duvet. The apotheosis of comfort."

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Merging her background in International Communications and Human Rights, Rosso's work challenges societal norms and cultural biases, offering intriguing glimpses into the female psyche. Her collaboration with Sittingsuits brings her art into the realm of fashion, transforming her beloved designs into wearable art pieces. Influenced by yoga, meditation, and nature, Rosso's work stimulates senses often suppressed in our daily lives. While maintaining her artistic integrity, she navigates the commercial art industry with grace, welcoming feedback to refine her narratives and styles. With upcoming exhibits at Barcelona's MEAM Museum and the international Artdom project, Rosso continues to leave her mark on the global art scene. Read on to learn more about her artistic journey and inspirations.

Born in Istanbul, Özlem Thompson had a passion for art from a very young age. However, after completing her undergraduate degree in biology and obtaining a master's degree in botany, she decided to pursue her art career. Her background in biology and organic structures strongly influenced her art, and she became known for abstracting natural forms to convey concepts from her subconscious.

Özlem draws her inspiration from nature, including her eight years of studying biology, from single-celled organisms to entire ecosystems, evolution, microbiology, and her own imagination. She believes that art must come from within a person before they can incorporate it into their work, and that artistic people have a unique way of seeing the world.
In today's fast-paced world, it's hard to come up with a product that genuinely solves a problem while being sustainable and innovative. Sittingsuits, the brainchild of Rebecca Johansen and Vibe Johansson, is one such product that has made a significant impact in various industries by rethinking the way people experience the outdoors.

Rebecca Johansen, CEO of Sittingsuits ApS and owner of Axelhus & Axelbar in Elsinore, Denmark, has been an experienced restaurateur for over 16 years. With 450 outdoor seatings combined, she faced the challenge of keeping her guests warm and comfortable in all types of weather. While traditional solutions like outdoor heating and blankets offered some respite, they lacked the sustainability and effectiveness that Rebecca desired.

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